There are 121,000 hosts who hosted last year throughout Italy. The typical host is 44 years old. Over the last 12 months, hosts earned €621m by occasionally sharing space in their home.
Many families and individual households were able, this way, to generate a little extra income to make ends meet: a new opportunity for them. The typical host on Airbnb in Italy shares a room or their whole home for just 23 nights a year, earning an additional €2,200.
Hosts on Airbnb in Italy have welcomed 5.6m guest arrivals into their homes in 2016 alone. This has grown from 3.6m guest arrivals in 2015.
Guests are looking for a unique travel experience that makes them live like a local, far from the mass-tourism highlights. The vast majority (70%) come from across Europe. Almost a fifth (17%) visiting from North America. Guests on Airbnb in Italy stay an average of 3.6 nights per trip. Over 90% of them said they chose Airbnb because they wanted a more authentic experience; 3 out of 4 said they chose Airbnb to explore a specific neighborhood. During their stay in Italy, guests spent over 3.5 billion euros in local businesses.
We carried out a study on the economical impact and other kind of effects of home-sharing beyond cities, too. At Airbnb, we believe home sharing can enable many people beyond cities to benefit directly from the tourism boom, rather than keeping the growing profits in the hands of the traditional hospitality industry. The estimated total income for Airbnb rural hosts in the last year is € 72.3 million. Italy still holds great potential for this segment. In particular, Italy’s agriturismi, country houses and estates that grow, produce, or make food or wine, are a major asset as interest in agritourism is growing.